We, as most marketing specialists, recognize and understand the impact of outbound sales strategies and their ability to bring new clients and deals. These automated frameworks smooth out the most common way of contacting clients and possibilities, expanding proficiency. When we are talking about types of Outbound dialers, we should keep in mind that their variety isn’t caused by some minor dissimilarities. Every one of them holds different objectives and suits diverse trade models.
What Exactly Are Outbound Dialers?
Simply put, they are software tools designed to automatically dial phone numbers and connect agents with the intended recipients. According to the variety of industries and niches where outbound dialing is used, developers designed various solutions to suit any business.
Outbound dialer software has four types: predictive, power, preview, and progressive. Outbound dialer services are typically integrated into voice-over-internet-protocol (VoIP) phone systems or contact center platforms. They operate through computer telephony integration (CTI), allowing a computer to automatically dial a predefined list of phone numbers based on specified rules, known as dialing modes.
To explain further, here’s an overview of the different outbound dialer types and their corresponding use cases
PREDICTIVE DIALERS
These are one of the most common types of outbound dialers used in call centers. It serves calls to available agents at the right time. When the call center is busy and all agents are attending to leads, the system temporarily slows down or stops the outreach until another representative is predicted to wrap up a call and accommodate the next one. The predictive outbound dialer call flow is ideal when the priority for call campaigns is to reach as many customers as possible at a given time, such as in cold calling and survey rollouts.
By the way, these features positively affect agent productivity because of less time lost on manual dialing, a bigger number of real conversations, and trimming agent idle time. Several campaigns operating and testing, clients’ information integration, control, and call monitoring options, managing the lead bases, filters, and recordings of calls are the short list of them.
The only similar feature with a power dialer is that the system doesn’t connect unsuccessful dials to the operator, but if we talk about the predictive algorithm, we have to mention its ability to correct and change the number of simultaneous dials in accordance with the percentage of successful dials, as well as it operates intelligently to calculate the average conversation span and start selecting the new call while the previous connection isn’t finished.
Predictive dialers can provide real calls for more than 80%-90% of operators’ shift duration.
POWER DIALERS
Power Dialing works like a Predictive one, but it has a great dissimilarity in the algorithm. A power dialer dials a phone number on the contact list immediately after an agent finishes a call. If the system reaches a disconnected, busy, or unattended number, the agent can disconnect or leave a voicemail before clicking the “Next Call” button.
Power Dialer uses just a predefined ratio, such as 1:1 or 2:1. It is a number of leads that will be called after the agent closes the previous conversation. So, it can call 2 leads at the same time, or just one, and connect the operator if the call would be picked up – or pass further if the call will be invalid.
Unlike a predictive dialer that rings multiple phone numbers, a power dialer calls numbers one by one. Additionally, call recipients don’t experience long, awkward pauses when an agent doesn’t come through the call fast enough. This is a better option for call campaigns with an extensive contact list needing a higher level of customer service.
The power dialer is great to work with existing customers or checked bases. If you want to deal with such lists, the power algorithm will do it quickly without any manual dialing.
PREVIEW DIALERS
The most personalized model for high-net-worth clients or for B2B, where one customer can cost a fortune. A preview dialer allows agents to see previous interactions with contacts and tag themselves as available when they want to take up the call. Its key feature is showing the client’s data before the call, such as imported info from CRM systems: previous interactions, surveys, last purchase, and so on.
This information can help to personalize the call and make the conversation more individualized to boost the chance of a future conversion. The system retrieves customer information and forwards the call a few minutes later. It uses a one-to-one call ratio, meaning one phone number dialed per available agent.
This is the best outbound dialer option for call campaigns that require agents to have background information about the recipient. For instance, in debt collection calls, your representatives must be ready to discuss the exact amount owed, payment due date, and products or services purchased.
As we have already mentioned, if your business requires a personal and client-oriented approach to the customers, a preview model can cover these needs. And yes, it also requires no manual dialer process.
PROGRESSIVE DIALERS
A progressive dialer is similar to a power dialer in that it only dials a phone number when an agent finishes a call. The Progressive dialer can count the Average Call Duration score and AHT to customize the dialing terms. The only difference is that it has an automatic answering machine detection capability, which filters busy and disconnected numbers. In other words, the system will only connect agents to the call once a live person picks up.
This type of automatic dialer is most beneficial for teams engaged in business-to-business (B2B) deals since companies are more likely to pick up calls than consumers.
Cloud-based dialers
Our solutions will help you cut through the busy tones and voicemails, increasing outbound calling campaign efficiency by 30%.
Looking to connect the corners of your business, more seamlessly and more securely? Get the advantage of a cloud that comes to you. Keep your customized dialer technology stack light and lean with the cloud-based dialer’s blended campaign capabilities.
Telemarketing dialers
They are designed specifically for outbound sales and marketing campaigns. Our Software handles repetitive tasks so reps reach 60-80 contacts every hour. Another factor that increases the conversion rate is higher operator’s motivation as he spends more time in real dialogues, and call scripts that assist workers to perform the talk in the right direction and overcome the objection.
Voice broadcasting systems
These systems take a slightly different approach to outbound communication by delivering pre-recorded messages to a list of phone numbers. KingAsterisk’s voice broadcasting system is based on the newest technology and it is capable of handling huge traffic. We have especially designed an economically feasible voice broadcast technology for call centers with broadcasting features to bridge the gap and cut the share of investment.
Did you know? Automated dialing systems have been around since the 1970s when they were first introduced to streamline the process of outbound calling in large call centers.
Lead generation Dialers
They are complex tools to perform more deals and close more leads, so their options packs contain many useful functions despite the auto dialing. These frameworks frequently incorporate lead scoring, lead supporting, and follow-up automation highlights to help organizations distinguish and profit by potential leads.
Sales dialers
To be frank, we all know that it’s impossible to call every lead from the lead base using only a mobile phone – or it will take half of a year. So, to do outbound telemarketing you require something to automate the processes and actions to save effort and money. They are specifically designed to support sales teams in their outbound prospecting and cold calling efforts.
Conclusion
To finish the article, let’s make a summary. Whether you’re running a call center, conducting telemarketing campaigns, or driving sales efforts, there’s a dialing solution out there to help you achieve your goals.
Even though this theoretical guide is enough to discover all the needed information about outbound dialers and choose the type for your business, you need someone who designs them and has a long history of successfully providing such software. Fortunately, we at KingAsterisk Technology, are a team of developers that can offer you all-in-one outbound calling software.
As you pick between various platforms, consider your business needs and objectives to track down the best device for your group. Our top call center phone system with full-featured outbound call management capabilities.
